Coatix
A Summix team project
RUEN
Launch a business in the US

Your own business
In commercial
roofing

In six months, we launch marketing, take on sales and build the operating system for your roofing company

Restored commercial roof
Commercial roof
Restoring the protective coating

Photo from the Coatix website

6

months working togetherFrom preparation to operations

Your companyYour brand and local crew

The Coatix systemMarketing, sales, management

Why customers buy

Less spent on the roof
More capital for the business

When budgets are tight, a costly roof replacement is easy to postpone. Leaks are not. Restoration gives owners a more affordable way to solve the problem

Savings for the ownerPreserve the existing roof instead of replacing it

A clear reason to buyFix the problem now while keeping capital for other priorities

A reason for demandYou offer building protection at a lower cost, not just a coating

Full replacement · example$100k
Restoration · example$40k
$60k

cost difference
in this example

Proven in practice

Three markets
Three launch stories

Turn a card over to see who did what

Commercial roof — SeattleWashington

Seattle

$157k

Monthly revenue

Reached by month six

Commercial roof — PhiladelphiaPennsylvania

Philadelphia

$830k

Annual revenue

In 2025

Commercial roof — Los AngelesCalifornia

Los Angeles

$480k

First-month pipeline

Potential deals

First sales already in October

How the work is shared

Build a business together
From launch to operations

Strategy, brand, sales, suppliers, CRM and business economics - in one system

Coatix

Launch the business

Market analysis, offer, brand and customer acquisition

Coatix

Handle inquiries

Call, qualify and schedule inspections

Partner

Inspect the property

Attend the scheduled visit and report roof conditions

Coatix

Close the sale

Prepare the offer, follow up and close the contract

Partner

The crew delivers

The partner finds a crew and organizes the work

Coatix

Manage the system

Business economics, suppliers, CRM, analytics and automation

Your company. Our system

More than leads
A team behind your business

Coatix + Summix

Launch

Market, offer, brand, website and advertising

Sales

Intake, qualification, booking, proposals and closing

Management

CRM, analytics, automation and growth

The local partner

Inspections

Site visits and roof condition assessment

Crew

Finding a local crew to deliver the work

Operations

Licenses, insurance, on-site schedules and quality

Clarity instead of guesswork

See the whole journey
Keep every lead on track

Inquiries, calls, estimates and deals live in one system. We identify where prospects drop off and improve the sales process

CRMCall reviewAnalytics
Coatix analytics interface
Three ways into the market

Skip the trial-and-error burden
Build under your own brand

On your own

The cost of trial and error

  • Fund your own demand testing
  • Build marketing and sales from scratch
  • Spend time hiring and connecting tools
  • Work out why deals are not closing
Mistakes consume time and budget
A franchise

A model with constraints

  • An initial fee and potential royalties
  • The network’s brand rather than your own
  • Network rules limit your flexibility
  • Support is limited to the contracted package
Pay for access and follow network rules
Coatix

Hands-on implementation

  • Your brand and your local company
  • We launch marketing and run sales
  • CRM, analytics and processes work together
  • You focus on inspections and your crew
Not a playbook alone - work done together

Explore how this model could work in your market

The partner journey

Six months
From foundation to operations

From market research to active marketing, sales and project oversight

Before launch

Assess the market

Demand, competition, resources and roles

Launch decision
Months 1-2

Build the foundation

Offer, brand, team and CRM

Business foundation
Months 3-4

Launch sales

Advertising, inspections, estimates and contracts

Customer operations
Months 5-6

Refine operations

Performance, quality and improvements

Next-stage growth plan
The next opportunity4-5

years - a target exit horizon

Growth and exit preparation

Build a business
Grow an asset
Prepare for a sale

After launch, we develop the company from coatings into a broader commercial roofing service. We strengthen the finances, processes and team that a business buyer looks for

01

Scale

Sales, team and additional services

02

Prepare

Clear financials and repeatable operations

03

Sell

Company preparation and transaction support

How Coatix began
40+

US businesses scaled by the Summix team

Found our niche
Built our own businesses
Now growing with partners

Proven in our own businesses

After scaling other businesses, we chose commercial roofing. We launched our own companies and refined the system from the inside

Growing the business together

We expand through partners, bringing our experience in launch, sales and operations to new companies

Before we talk

Your questions
Clear answers

Is this a passive investment?

No. We run marketing and sales. The partner attends inspections, finds a local crew and organizes project delivery

What else will I need?

Resources for advertising and operating expenses, a local crew, materials, licenses and insurance. We discuss the budget and scope before launch, based on your market

How much does a launch cost?

Coatix’s service fee and your company’s operating budget are separate. We first discuss your market and resources, then agree on scope and terms. The introductory conversation carries no commitment to launch

Let’s discuss your business

Your business starts
with a conversation

We will discuss your market, resources and role, then identify where to start

Bonus through the end of 2026

We will include growth support for your existing company at no additional charge

COATIX / FIRST CONVERSATION

Let’s start with your market

In 30 minutes, we’ll see whether the format fits and what it takes to launch

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